Crack the Customer Mind Code

CMC-Bk-Flat-for-SS-Product-Page-800w.jpg
CMC-Bk-Flat-for-SS-Product-Page-800w.jpg

Crack the Customer Mind Code

17.95

Seven Pathways from Head to Heart to Yes!

Destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant.

Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think.

Paperback: 238 pages
Publisher: Morgan James Publishing

Quantity:
Add To Cart