Victoria's Secret Kills Catalog

Victoria's Secret Kills Catalog

There is a temptation by catalogers and other marketers to think their business will survive just dandy by eliminating the cost of printed materials. The problem is, you’ve got to have a mechanism to bring customers back to the website. Email can do some of it. Social media might result in a few clicks. But it’s the printed piece, whether a catalog or direct mail, that is proven over and over to bring customers back with the highest ROI. Here's why.

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Cause Marketing and Cultural Movement Selling

Cause Marketing and Cultural Movement Selling

If you don’t respond to cause marketing and culture movements, you could become the “establishment” brand. There’s nothing wrong with that, and maybe that’s exactly where you should be. But make sure you know the values of your audience, and evaluate if being an “establishment” brand is the lane you want to be positioned in.

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8 Seconds to Stimulate Emotion and Calm the Mind

8 Seconds to Stimulate Emotion and Calm the Mind

You only have eight seconds to get attention from your prospects. I’d love to promise that you can learn how to stimulate emotion and calm the mind in just eight seconds, but that’s not possible. What I can promise is that applying the principles of this a 35-minute training webinar, you’ll learn how to command attention in those precious eight seconds.

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Your Top 5 Marketing Problems for 2016

Your Top 5 Marketing Problems for 2016

What do you consider your greatest marketing problem? Or perhaps of even more interest: what do your peers report as their top marketing problem? And if you could, wouldn’t you want to know what channels your competitors report as working for them? I recently surveyed a few marketers with those questions, so today share what’s on their minds along with an analysis of those marketing problems and successful channels as we go into 2016.

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