Your Top 5 Marketing Problems for 2016

Your Top 5 Marketing Problems for 2016

What do you consider your greatest marketing problem? Or perhaps of even more interest: what do your peers report as their top marketing problem? And if you could, wouldn’t you want to know what channels your competitors report as working for them? I recently surveyed a few marketers with those questions, so today share what’s on their minds along with an analysis of those marketing problems and successful channels as we go into 2016.

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Marketing's Future isn't "I Want to Go Back"

Marketing's Future isn't "I Want to Go Back"

I’ve too often heard a phrase from news commentators during interviews and politicians in recent debates that puts me off. The commentator or politician chirps, “I want to go back” after a point had been made minutes earlier, after the flow the conversation had moved on. “I want to go back,” is often not a solution that serves anyone.

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