If you haven’t examined your USP lately, there’s a good chance you’re not leveraging your unique strengths as strategically as you could. Here are five proven ideas to help you refine your USP and create a blockbuster campaign.Read More
Customer Mind Code Blog
Get late-breaking new data, research, and insights on cracking the customer mindcode. Choose from our RSS feed or sign up for email notification.
What do you consider your greatest marketing problem? Or perhaps of even more interest: what do your peers report as their top marketing problem? And if you could, wouldn’t you want to know what channels your competitors report as working for them? I recently surveyed a few marketers with those questions, so today share what’s on their minds along with an analysis of those marketing problems and successful channels as we go into 2016.Read More
I've lived with a mysterious obsessive-compulsive disorder since the age of 6. Having consumed me since I was a child, it has driven a lifelong curiosity of how and why the mind is wired and works as it does. The uncommon disorder that has highly influenced my life comes with a rather unflattering name ...Read More
I’ve too often heard a phrase from news commentators during interviews and politicians in recent debates that puts me off. The commentator or politician chirps, “I want to go back” after a point had been made minutes earlier, after the flow the conversation had moved on. “I want to go back,” is often not a solution that serves anyone.Read More
In this age of heightened skepticism, trust must be earned and built, more than ever. Prospective customers often look to testimonials and reviews for social proof, and what they read can be the tipping point for making a purchase decision.Read More