Why Donald Trump is Right

Why Donald Trump is Right

No matter what you think of Donald Trump, a message he keeps repeating is one that successful direct marketer’s heed: to succeed in selling, you have to make great deals. More importantly: you must close them. If there is a component of marketing that often seems missing these days, in a sea of marketing messages pummeling consumers at every turn, it’s this: ...

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7 Feelings that add Warmth to Copywriting

7 Feelings that add Warmth to Copywriting

Sometimes we get too close to the bells and whistles of our products and services. When that happens, it can be helpful to step back and remember what is near and dear to the heart of your prospective customer. Push away bright-shiny features and techno-speak, and ask yourself if any of these 7 Feelings can open a new pathway for you to be invited inside your prospect’s mind.

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17 Persuasive Writing Techniques

17 Persuasive Writing Techniques

So you’ve created your campaign and attended to all the details of identifying your audience, created your offer, and toiled for hours and hours, honing copywriting and design. But in the end, the tipping point for your success likely stems from the degree to which you emotionally persuade an individual to take action with persuasive writing techniques. 

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