Writing Concise Copy the Mind Will Comprehend

When you want concise, tightly written copy for quicker and easier comprehension, I can think of no better way to get there than by voicing it. Hear it. Chop. Rewrite. Start over if you need to.

I’ve found the best way to get to a great script is to read it aloud. Make a change? Read the paragraph or so leading into the change. Listen for pacing, and listen for repeated words (the English language is good for having many words that mean the same thing!).

Read more at Hennerberg.com.

Comment

Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.