When you want concise, tightly written copy for quicker and easier comprehension, I can think of no better way to get there than by voicing it. Hear it. Chop. Rewrite. Start over if you need to.
I’ve found the best way to get to a great script is to read it aloud. Make a change? Read the paragraph or so leading into the change. Listen for pacing, and listen for repeated words (the English language is good for having many words that mean the same thing!).
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