Victoria's Secret Kills Catalog

Victoria's Secret Kills Catalog

There is a temptation by catalogers and other marketers to think their business will survive just dandy by eliminating the cost of printed materials. The problem is, you’ve got to have a mechanism to bring customers back to the website. Email can do some of it. Social media might result in a few clicks. But it’s the printed piece, whether a catalog or direct mail, that is proven over and over to bring customers back with the highest ROI. Here's why.

Read More