Marketing's Future isn't "I Want to Go Back"

Marketing's Future isn't "I Want to Go Back"

I’ve too often heard a phrase from news commentators during interviews and politicians in recent debates that puts me off. The commentator or politician chirps, “I want to go back” after a point had been made minutes earlier, after the flow the conversation had moved on. “I want to go back,” is often not a solution that serves anyone.

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