7 Feelings that add Warmth to Copywriting

7 Feelings that add Warmth to Copywriting

Sometimes we get too close to the bells and whistles of our products and services. When that happens, it can be helpful to step back and remember what is near and dear to the heart of your prospective customer. Push away bright-shiny features and techno-speak, and ask yourself if any of these 7 Feelings can open a new pathway for you to be invited inside your prospect’s mind.

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