Pivoting and Repositioning: 10-Point Checklist

How did you do in 2016? 

Success? Or was it disappointing? Even strong sales years contain elements of disappointment. So even if 2016 was a good sales year for you, starting anew in 2017 with repositioning your brand, story, and unique selling proposition may be in order. Why? You’ve always got to stay one step ahead of an evolving market.

There are many elements that impact sales results. Competition, pricing, the economy, and even distraction caused by the 2016 election come to mind. But rarely is it just one thing that contributes to a disappointing year. The reality is that several individual reasons—that when added together—play a cumulative role in affecting your success.

My recommendation? Evaluate this 10-point checklist that, when combined, embody your position, and can have a direct impact on 2017 sales.


Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.