Lessons Learned from My First Viral Video

Chances are your first viral video won’t be planned. It’ll just happen. It did for me last month.

The outcomes are dizzying, honestly. The numbers are impressive, but it’s the demand created—without asking for it—that are truly a surprise.

As I reflected on what made this video—now viewed by 8.3 million and growing—viral, I’ve documented what I believe are 10 lessons to help prepare you for “the big one.”

More at Hennerberg.com.


Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.