Why Facts Don't Matter

Changing something a person believes is nearly impossible, even if you’re loaded with facts and statistics. It’s not how people think.


It’s their “worldview.” This is important for marketing and sales. Your customer’s values, beliefs and biases have shaped their thinking … thinking that is unlikely to be changed, no matter the facts.

Continue reading at Hennerberg.com.


Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.