Customer Acquisition on a Shoestring Budget

Start-ups don’t tend to have large marketing budgets, and these days, a growing number of organizations—even established marketers—don’t feel they have to spend much money to acquire a customer (or generate a first-time customer).

When you pause and think about it, recent years of technology has changed how we view, and spend money to acquire customers. 



Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.