Marketing and Sales Problem #1: Finding More Customers

NEW YORK—MAY 10, 2016— Finding more customers is the #1 problem businesses face, according to a recent survey. Based on an analysis of marketing and advertising campaigns, the most successful are those that align copywriting with the natural decision-making flow of the primitive human mind, according to "Crack the Customer Mind Code," a new book published and officially released today by Morgan James Publishing.

This new book, with the subtitle "Seven Pathways from Head to Heart to YES!" teaches businesses how to find more customers by aligning marketing and advertising with the natural flow of pathways through the human mind. 

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Gary Hennerberg

After a lot of years in marketing and sales, this is what I know works:

Stories sell. Think unique. Stimulate emotion. Close deals. And here are a few other gems from my new book, “Crack the Customer Mind Code.” Know the persona, interpret your offer and let your prospect give themselves permission to buy. That’s how the brain is wired. It’s how people think.

What else? When I’m not breaking down complex topics (or ones marketers over-complicate) into easy-to-grasp stories that sell, I crunch numbers. Manage projects. Write. Teach. Lead.