How do you find big ideas? Ask “what if” questions. Ask “why” questions. Ask what the driving emotion is that tips a prospect into becoming a customer.Read More
Customer Mind Code Blog
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The right combination of truly shareable words and ideas will energize marketing without crossing the line of becoming fake news. So, even if you don’t use content marketing to support your overall campaigns, every marketer and copywriter can learn something from an analysis of 11,541 viral articles that reveals the top seven formulas that not only grab your reader’s attention, but gets shared to their friends.
In a time when opinions are strong, and consensus and compromise are elusive, remember that facts don't matter, and your prospects and customers engage and buy from (or donate to) organizations that align with their worldview.Read More
The start of a new year is a good time to pause and reflect about your organization’s 2016 revenue performance. At least once annually, it’s smart to step back and consider if it’s time to reposition your brand, story, and unique selling proposition—especially if sales are off.Read More
It can take a while to create a new memory in the mind of your prospective customer. That’s why pre-marketing is so important. And if you rely on Fourth Quarter to make your annual revenue plan, you’d better introducing new memories now through these eight strategies.Read More
Repetition is a good thing. Unless it’s repeated a few too many times. Then it turns annoying. Election season, and the relentless surveys from politicians, are invitational now, but could be completely upended (see the recent Brexit vote as an example).Read More
When presented with fear, uncertainty, or doubt (FUD), all logical thinking can shut down. “Mind funk”—or whatever you want to call it—sets in, and instead of moving forward, you shut down. And so do your prospects and customers.Read More